A general note about sustainability methodology and scope

Euromonitor’s Sustainability system tracks information related to Stock Keeping Units (SKUs) with sustainability product attributes/claims across a range of consumer industries to understand market size, price point, customer satisfaction and product availability. Please note the system is not making any claims about how “sustainable”/“ethical’ or “unsustainable”/”unethical” products or companies are.

We use artificial intelligence and machine learning models to capture and classify information for products with sustainability attributes/claims and classify each SKU to a product category, supplier (brand owner) and brand over time.

We track products with 75+ different attributes/claims across seven focus areas (Animal Welfare, Diets, Planet Friendly, No Artificial Ingredients, Safer/No Chemical Ingredients, Sustainable Packaging and Sustainable Sourcing) in 53 product categories, across 25 countries and for 800 online retailers. This document defines each sustainability attribute group and each individual sustainability attribute/claim.

This information can help companies make informed strategic decisions, including where to reposition or reformulate products, as well as identifying potential white spaces for new product launches.

We track these sustainability attributes/claims in our Claims Tracker and Quarterly Opportunity Tracker.

 

List of attribute groups and individual attributes/claims

Our Sustainability system focuses on 75+ different product attributes/claims mapped to seven attribute groups, all available in Euromonitor International’s global e-commerce intelligence tool Via. The list is as follows:

 

Terms used

Attribute group

An attribute group consists of three or more individual attributes/claims associated with the group. Please note that attribute groups are not mutually exclusive, and a single product can belong to one attribute group or multiple attribute groups depending on the specific sustainability attributes/ claims it has.

Attribute/claims

In most cases, sustainability product attributes/claims on Via match the sustainability attributes/ claims identified by Euromonitor’s research experts. There are eight exceptions where the sustainability attribute/claim does not match the Via attribute/claim; instead, it is a function of multiple Via attributes/claims. These are:

• Animal Friendly (3 attributes) = Bee Friendly + Bird Friendly
• Carbon Neutral/ Reduced Carbon (5 attributes) = Carbon Neutral/ Reduced Carbon + Carbon Neutral by Carbon Trust + Certified CarbonNeutral by Climate Impact Partners + Carbon Neutral Certified by SCS Global Services + Carbonfree Certified
• Efficient/ Optimised Packaging (2 attributes) = Compact by Design + Efficient/Optimised Packaging
• Energy Efficiency (3 attributes) = Energy Efficiency + GreenCircle Certified + Wash in Cold Water
• Organic (11 attributes) = Organic + Associazione Italiana Agricoltura Biologica + Regenerative Organic Certified + EU Organic + Soil Association + Global Organic Textile Standard + USDA Organic + Natrue + Bioland + Naturland + Biodynamic/Demeter
• Regenerative Agriculture (4 attributes) = Regenerative Agriculture + Regenerative Organic Certified + Soil Health + Crop Rotation
• Sustainably Fed/Raised (2 attributes) = Grass Fed + Pasture Raised
• Vegetarian (3 attributes) = Vegetarian + Lacto-Vegetarian + Ovo-Vegetarian

As with attribute groups, attributes/claims are not mutually exclusive, and a product can have just
one or several sustainability attributes/claims.

 

Definitions of attribute groups and individual attributes/claims

Animal welfare (four attributes)

This group of attributes refers to the protection of the health and wellbeing of animals throughout
the agricultural process.

Animal Friendly

This includes all products with “bird friendly” and/or “bee friendly” attributes/claims.

Animal friendly attributes/claims are used in products that help preserve critical habitat for birds/
bees, protect biodiversity, support wildlife in general and support farmers and companies making
sure their agricultural lands are hospitable places for bees and other pollinators.

There is increasing concern about the declining populations of bees and pollinators due to the use of
pesticides and biodiversity loss in agriculture

Synonyms of the claims tracked on Via include: “Bee healthy”

Logo/Product examples:

Cruelty free

This includes all products with a “cruelty free” attribute/claim.

Cruelty free is an attribute/claim in products that are manufactured or developed by methods which
do not involve cruelty to animals, from testing to production. Products and ingredients tested on
animals are not considered cruelty-free. However, they may contain animal-derived ingredients.
Cruelty-free is not synonym of vegan, vegetarian or plant-based.

Synonyms of the claim tracked on Via: None

Logo/Product examples:

Free range

This includes all products with a “free range” attribute/claim.

Free range attribute/claim is found in products whose production involves farming methods where
the animals have outdoor access for at least a portion of the day, rather than being enclosed
indefinitely.

Synonyms of the claim tracked on Via: “Free running”.

Logo/Product examples:

Excludes: Any claims that refer to “cage free” or “outdoor reared”.

Sustainably fed/raised

This includes all products with a “grass fed” and/or “pasture raised” attribute/claim.

Sustainably Fed/Raised attributes/claims are used in products whose manufacturing involves sustainable farming methods for feeding and raising animals.

Grass fed means that the animals have been fed since weaning primarily on grasses and other forage plants rather than on grains. Pasture raised is similar to free range, however there are differences
regarding how much outdoor access animals have. For example, free range eggs have some form of
access to outside spaces (with the specifics depending on the certification programme) and hens
that lay pasture raised eggs have regular access to vegetation-covered outside space.

Synonyms of the claim tracked on Via: None
Logo/Product examples:

Excludes: Any claims referring to “free range” or any products certified “organic”, “bio”, “biologique”
or “Soil Association”

Diets (three attributes)

This group of attributes refers to the type of diet. Diet is defined as the type of food that a person
habitually eats. There are three attribute claims included in this group: Plant-based, vegan and
vegetarian.

Plant-Based

This includes all products with a “plant-based” attribute/claim.

Plant-Based attribute/claim is used in products made of ingredients that are derived from plant
sources such as all minimally processed fruits, vegetables, legumes and nuts.
Synonyms of the claim tracked on Via: "Made from plants", "plant derived", "plants derived", "plant
origin" and "naturally derived".
Logo/Product examples:

Vegan

This includes all products with a “vegan” attribute/claim.

Vegan attribute/claim is used in products that are not from animal origin (including animal-derived
products such as dairy, honey and eggs) and in which at no stage of sourcing, production and
processing animal derived ingredients, by-products or derivatives have been used.
A vegan attribute/claim does not guarantee that ingredients have not been tested on animals. In
terms of labelling, vegan labelling is utilised at the discretion of the brand owner and is not
mandatory.
Synonyms of the claim tracked on Via: “Veganism”.
Logo/Product examples:

Excludes: Any claims that refer to “plant-based”, “meat-free”, “made from plant-based ingredients”
or “vegetarian”

Vegetarian

This includes all products with “vegetarian”, “lacto-vegetarian” and/or “ovo-vegetarian”
attributes/claims.

Vegetarian attribute/claim is used in products that are not of animal origin. In terms of labelling,
vegetarian labelling is a voluntary label, used at the discretion of the brand owner.
Lacto-vegetarian attribute/claim is a variation of the vegetarian attribute/claim that excludes all
animal-based foods except for certain dairy products, such as yoghurt, cheese and milk.
Ovo-vegetarian attribute/claim is a variation of the vegetarian attribute/claim that excludes all
animal-based foods except for eggs.
Synonyms of the claim tracked on Via: “Vegetarianism”.
Logo/Product examples:

Excludes: Any claims that refer to “plant-based” or “made from plant-based ingredients”.

 

Planet friendly (20 attributes)

This group of attributes is used in products that claim to have lower environmental impact. It
includes attributes/claims related to responsible sourcing of ingredients, the use of sustainable trade
and agricultural practices.

1% for the planet

This includes all products with a “1% for the planet” attribute/claim.

1% for the Planet is a global network of thousands of businesses and environmental organizations
working together to support people and the planet. More than 5,000 businesses have signed up for
the initiative, and the claim “1% for the planet” is often used on product packaging and product
descriptions.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Biodegradable (product)

This includes all products with a “biodegradable (product)” attribute/claim.

Biodegradable (Product) attribute/claim is used in products that can be broken down into
increasingly smaller pieces by microorganisms such as bacteria, fungi or microbes and are
assimilated into the natural environment with no ecological harm during the process.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Blue angel

This includes all products with a “Blue Angel” attribute/claim.

The Blue Angel attribute/claim is a certification used in non-food products that meets stringent
standards for environmentally friendly products and services considering the entire lifecycle of the
product. It guarantees that a product places less burden on the environment and fulfils high
standards with respect to the protection of human health - while also having the same fitness for
use and quality as other products. It only certifies the best products in a particular product group
such as household, drugstore, textile and paper/stationery.

Synonyms of the claim tracked on Via: None.
Logo/Product examples

Carbon neutral/reduced carbon

This includes all products with a “carbon neutral/reduced carbon”, “carbon neutral by carbon trust”,
“carbon neutral certified by scs global services”, “certified carbonneutral by climate impact
partners” and/or “carbonfree certified” attribute/claim.

- Carbon neutral attribute/claim is used in products whose CO2-emissions related to its
production have been calculated and compensated for by a carbon offset project.
- Reduced carbon attribute/claim is used in products whose CO2-emissions related to its
production have been calculated and have been reduced but not compensated by a carbon
offset project.
- Carbon neutral by carbon trust products reduce their carbon footprint year after year and
any outstanding emissions are offset. The Carbon Trust was established in 2001 and it was
founded by the UK government with the unique purpose of driving decarbonisation for
businesses, governments and financial institutions. The Carbon Neural certification was
introduced in 2007 with a public standard, allowing companies to communicate action based
on assured results. The verification for the claim is no longer offered from Sept 2023.
- Carbon neutral certified by SCS global services means the product’s carbon emissions have
been measured and reduced, with any remaining emissions offset. SCS Global Services is an
international third-party certification, validation, and verification body for environmental,
sustainability, and food safety which was established in 1984.
- CarbonNeutral by climate impact partners measures all the emissions created in the
product’s manufacture, makes internal reductions and offsets the remainder. Climate
Impact Partner is a Voluntary Carbon Market Group formed by ClimateCare and Natural
Capital Partners. The product certification was first developed in 2002 and its requirements
continue to be revised and updated annually to reflect developments in climate science,
international policy and business practice.
- Carbonfree certified attribute/claim is a certification used in products that have undergone
a Life Cycle Assessment (LCA) to calculate the total carbon footprint over the entire lifespan
of that product, reduce that footprint where possible, and then have the remaining
emissions offset through carbon reduction projects. This certification is about mitigating the
carbon dioxide emissions generated through the design, production, transportation, and
disposal of a product. It does not mean that the carbon atom has been stripped out of a
product.
- In addition to being third-party certifications, Carbon Neutral by SCS Global Services, Carbon
Neutral by Carbon Trust and CarbonNeutral by Climate Impact Partners are recognised in
Amazon’s Climate Pledge Friendly programme.

Synonyms of the claim tracked on Via: "low carbon”, "emission free", "climate smart", "reduced
CO2", "carbon trust", "kg CO2 e", "reduced carbon", "lower CO2", "reduces carbon", "low in CO2",
"reducing carbon emission", "carbon neutral", "reduce carbon", "carbonless", "reducing CO2" and
"climate footprint"

Logo/Product examples:

Climate pledge friendly

Climate Pledge Friendly is a general attribute/claim for products that have at least one of the 40
certifications recognised by Amazon as Climate Friendly.

In 2020, Amazon introduced the Climate Pledge Friendly programme, highlighting products that
meet certain sustainability standards on its website. The Climate Pledge Friendly claim is displayed
on products certified by any one of several third-party organisations. These include well-known
schemes such as Fairtrade, the Rainforest Alliance and the Forest Stewardship Council (FSC), along
with some names that are less familiar in the UK such as Blue Angel (the German government's
ecolabel) and Nordic Swan (the official ecolabel of the Nordic countries). As of September 2022, the
Climate Pledge Friendly badge can be seen across six of Amazon’s domains in the UK, Italy, Germany,
France, Spain and the US. Amazon is expected to continue to add more certifications and work with
manufacturers to certify more products over time.

Synonyms of the claim tracked on Via: None
Logo/Product examples:

Cradle to cradle certified

This includes all products with a “Cradle to Cradle Certified” attribute/claim.

Cradle to Cradle Certified attribute/claim is a certification used in products that are safe, circular,
and responsibly made according to the global standard. It ensures that certified products are made
with safer materials and responsible processes to positively impact people and the planet.
The Cradle to Cradle (C2C) certification evaluates products based on the Cradle to Cradle
regenerative design philosophy, which aims to minimise waste from natural resources and
environmental and social impact. In addition to being a third-party certification, the Cradle to Cradle
Certified programme is recognised in Amazon’s Climate Pledge Friendly programme.

Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Ecologo certified products

This includes all products with an “Ecologo Certified Products” attribute/claim.

Ecologo Certified Products attribute/claim is used in products that are verified for reduced
environmental impact. It is a voluntary, multi-attribute, lifecycle-based environmental certification
that indicates a product has undergone rigorous scientific testing and exhaustive auditing to prove
its compliance with stringent, third-party environmental standards.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Environmentally friendly

This includes all products with the more generic “environmentally friendly” attribute/claim.
Environmentally friendly attribute/claim is used in products that are sourced, farmed and/or
produced with minimal impact on the environment.

Synonyms of the claim tracked on Via: "Ecologically", "ecos", "environmental", "eco", "nonpolluting", "environmentally-safe", "environment-friendly", "environmental friendly",
"environmentally", "supports the environment" and "ecological". This is an attribute/claim that
tends to appear in the online product description rather than directly on the product label.
Logo/Product examples

EU ecolabel

This includes all products with an “EU Ecolabel” attribute/claim.

EU Ecolabel attribute/claim is a certification used in products that have a reduced environmental
impact across multiple stages of the product lifecycle: From raw material extraction through
production and distribution to disposal.

It is the official European Union voluntary label for environmental excellence established in 1992. In
addition to being a third-party certification, the EU Ecolabel certification programme is recognised in
Amazon’s Climate Pledge Friendly programme.

Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Green seal

This includes all products with a “Green Seal” attribute/claim.

Green Seal attribute/claim is a certification used in products that have reduced climate and
environmental impacts at one or more stages of their lifecycle. Green Seal certifies products in
categories such as paper products (including sanitary products as well as writing paper), packaging,
construction materials, building equipment, industrial and household cleaning products. It also
certifies services in hotels, restaurants and cleaning.

Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Energy Efficiency

This includes all products with an “Energy Efficiency”, “GreenCircle Certified”, or “Wash in Cold Water” attribute/claim.

Energy Efficiency attribute/claim is used on products that are formulated or designed to reduce energy consumption during their use phase. In this context, it is often used on products such as laundry detergents or dishwashing liquid that enable effective cleaning performance with less energy input, such as reduced wash temperature or shorter wash cycles.

GreenCircle Certified refers to a third-party certification provided by GreenCircle Certified, LLC. The organisation independently verifies sustainability claims related to products and operations. Products with the GreenCircle: Certified Energy Savings label demonstrate verified energy reductions of over 10% during the use phase when compared to standard alternatives. GreenCircle Certified is recognised under Amazon’s Climate Pledge Friendly program and supports transparency and accountability in sustainability marketing.

Wash in Cold Water is a claim applied mostly to home care products that are effective in cold water cycles or wash. This claim supports energy efficiency by promoting reduced reliance on heated water during washing, which is one of the primary sources of energy consumption in the laundry process. Products with this claim are expected to maintain cleaning efficacy without the need for hot water.

Synonyms of the claim: Energy saving and power saving.

Logo/Product examples:

Locally sourced

This includes all products with a “locally sourced” attribute/claim.
Locally sourced attribute/claim is used in products that the sourcing, purchasing or procurement of
the product or ingredients takes place within a specific radius distance from where they will be used.
These products support local farmers, reduce transportation and provide increased traceability of
ingredients. If origin is prominently displayed on the packaging and the product is produced within
the country of sale, this will fall under "locally sourced".
Synonyms of the claim tracked on Via: "Domestic source", "domestic resource", "locally sourced",
"local resource", "local source", "local producer", "domestically sourced" and "from local farmer".
Logo/Product examples:
“Cathedral Cheddar Cheese - Made in Great Britain”, “locally sourced”, “local”, “Anglesey sea salt”
(referring to a local ingredient from a local place in a British-made crisp brand). 

No palm oil

This includes all products with a “no palm oil” attribute/claim.

No palm oil attribute/claim is used in products that do not contain palm oil, which is considered a
major driver of rainforest deforestation.

Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Nordic swan ecolabel

This includes all products with a “Nordic Swan Ecolabel” attribute/claim.

Nordic Swan Ecolabel attribute/claim is used in products with low environmental impact from
production and consumption. Certified products meet requirements on chemical usage, resource
consumption, greenhouse gas emissions and biodiversity. In addition to being a third-party
certification, the Nordic Swan Ecolabel is recognized in Amazon’s Climate Pledge Friendly
programme.

The "Swan" symbol, as it is known in Nordic countries, is available for 65 product groups. The Swan
checks that products fulfil certain criteria using methods such as samples from independent
laboratories, certificates and control visits. Each Nordic country has local offices with the
responsibility for criteria development, control visits, licensing and marketing.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Plastic neutral

This includes all products with a “plastic neutral” attribute/claim.

Plastic-neutral attributes/ claims are used in products that create plastic credits through verified
impact projects worldwide that collect additional plastic waste. Plastic is collected from naturebound sources, and anything that can be recycled will be recycled while the remaining materials go
to the next most environmentally friendly end-of-life management solution, such as reprocessing or
co-processing.
Synonyms of the claim tracked on Via: None
Logo/Product examples

Reef/ocean safe

This includes all products with a “reef/ocean safe” attribute/claim.

Ocean safe and reef safe attributes/claims are used in products that do not negatively impact marine
life and coral reefs, such as products that are free of chemicals that can cause coral bleaching.

Synonyms of the claim tracked on Via: “Ocean friendly”, “reef friendly”, “ocean safe” and “reef
safe”.
Logo/Product examples:

The A.I.S.E. Charter for Sustainable Cleaning

This includes all products with a “the A.I.S.E Charter for Sustainable Cleaning” attribute/claim.

The A.I.S.E. Charter encourages detergent and maintenance product manufacturers to continually
make Life Cycle Analysis (LCA) based improvements in the environmental impact of their products,
while supporting consumers in adopting more sustainable ways of washing, cleaning and household
maintenance. Each product is evaluated against relevant environmental impacts, such as minimising
waste and providing clear and transparent information on how to use them in a more sustainable
way. A wide variety of activities are covered by the A.I.S.E. Charter for Sustainable Cleaning, ranging
from corporate social responsibility, resource use and consumer information. A.I.S.E. provides a plan
for the sustainability practices, reporting and independent verification of all the products it supports.
Synonyms of the claim tracked on Via: “a.i.s.e”.
Logo/Product examples:

Upcycled

This includes all products with a “upcycled” attribute/claim.

Products with the "upcycled" attributes/ claims signify that they or their packaging are crafted from
excess ingredients or materials that would have otherwise been discarded as waste. By repurposing
these surplus resources, upcycled products boast a significantly reduced environmental footprint. In
the United States, the Upcycled Food Trade Association, a nonprofit organization established in
2019, is dedicated to curbing food waste and fostering the growth of the upcycled food economy.
The association's efforts aim to divert edible surplus from landfills and transform it into value-added
products, thereby promoting a more circular and resource-efficient food system.

Synonyms of the claim tracked on Via: None.
Logo/Product examples

Waterless/water saving

This includes all products with a “waterless/water saving” attribute/claim.

Waterless/Water saving attributes/claims are used by products that either do not contain water in
the formulation or require less water during use.
Synonyms of the claim tracked on Via: “Water efficient”, “water smart”, “waterless” and “water
saving”.
Logo/Product examples:

Zero waste

This includes all products with a “zero waste” attribute/claim.

Zero waste attribute/claim is used in products that are responsibly produced and can be reused,
recycled and/or upcycled. It can also be carried by products that are manufactured in facilities that
are zero waste certified. Zero waste is a certification that focuses on upstream policies and practices
that make zero waste successful. These certifications are given to facilities that comply with waste
diversion achieved at a facility.
Synonyms of the claim tracked on Via: Too good to go.
Logo/Product examples

No artificial ingredients (three attributes)

This group of attributes refers to the absence of artificial ingredients as well as the presence of
natural ingredients in a product.

Natural

This includes all products with a “natural” attribute/claim.

Natural attribute/claim is used in products that do not contain artificial ingredients or added colours, and are only minimally processed - meaning the processing does not fundamentally alter the product. Because "natural" is not a regulated or universally defined term, eligible products often include an on-pack explanation of its meaning (e.g., "no artificial ingredients", "minimally processed").

 

This attribute includes references to naturally derived ingredients or materials (e.g., natural cotton, natural oats), provided the product as a whole is positioned as natural.

It excludes products that only mention "natural flavours", "natural colours", or "natural fragrances" without broader natural positioning, as these are captured under separate attributes that are not tracked in sustainability.

Synonyms of the claim include: "All naturally", "naturalness", "natural", "naturally", "100 % natural", "100 % naturally", "100 % of natural", "naturals" and "all natural".

Logo/Product examples:

No dye

This includes all products with a “no dye” attribute/claim.
No dye attribute/claim is used in products that have been manufactured without the use of any
added dyes.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

No GMO

This includes all products with a “no GMO” attribute/claim.
NO GMO attribute/claim is used in products that do not contain genetically modified organisms
(GMOs), meaning that they have been produced without genetically engineered/modified feed,
supplements or ingredients. It can refer to a plant, animal, or any other organism whose genetic
make-up has been altered.
These modifications are typically done in a lab that uses genetic engineering and/or transgenic
technology to change the genetics of the organism at its most microscopic level, resulting in
something that typically would not have occurred on its own in nature.
Synonyms of the claim tracked on Via: "Non gmo", "non gm", "non genetic alteration", "non
genetically modified", "non genetic engineering", "nongenetically modified", "nongenetic
modification", "nongenetic alteration", "nongenetic engineering", "nongenetically engineered", "non
genetic modification", "non transgenic" and "nongenetically altered".
Logo/Product examples:

 

Safer/no chemical ingredients (13 attributes)

This group of attributes refers to the absence of chemical additives and inclusion of safer chemical
ingredients in a product.

 

BPA free

This includes all products with a “BPA Free” attribute/claim.
BPA Free attribute/claim is used in products that do not contain or use the organic compound
Bisphenol A in its manufacturing.
Bisphenol A (BPA) is an industrial chemical used primarily in the manufacture of plastic products,
including some food and drink containers, and toothbrushes.
Synonyms of the claim tracked on Via: “Non bisphenol”, “non bpa” and “non bisphenol a”.
Logo/Product examples:

EWG verified

This includes all products with an “EWG Verified” attribute/claim.
EWG Verified attribute/claim is a certification used in products that are free from EWG's known
chemicals of concern and adhere to strict health standards. All ingredients are compared to a
comprehensive database of substances and chemicals to determine the safety of the product. They
also require strict transparency regarding production processes.
EWG (Environmental Working Group) is an American non-profit organisation that specialises in
research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water
pollutants and corporate accountability.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Made safe

This includes all products with a “Made Safe” attribute/claim.
The Made Safe attribute/claim is a certification used in products that are made with safe ingredients
that are not known or suspected to cause human health or environmental harm.
The Made Safe seal certifies that products are made without known toxic chemicals. Made Safe is a
non-profit organisation and the US’s first human health and ecosystem-focused certification for non-toxic products across various product categories, including baby and personal care, household,
cosmetics, apparel and pets.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

No bleach

This includes all products with a “no bleach” attribute/claim.
No bleach attribute/claim is used in products that have been manufactured without the use of
bleach.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

No chemicals

This includes all products with a “no chemicals” attribute/claim.
No chemicals attribute/claim is used in products that have been manufactured without the use of
chemicals.
Synonyms of the claim tracked on Via: "Non chemical additive".
Logo/Product examples:

 

No herbicide

This includes all products with a “no herbicide” attribute/claim.
No herbicide attribute/claim is used in products that have been manufactured/grown without the
use of herbicides. A herbicide is a substance that is toxic to plants and is used to destroy unwanted
vegetation.
Synonyms of the claim tracked on Via: “Herbicide-free”.
Logo/Product examples:

 

No pesticides

This includes all products with a “no pesticides” attribute/claim.
No pesticides attribute/claim is used in products that have been manufactured/grown without the
use of pesticides. Pesticides are substances that are intended to control animals such as insects.
Synonyms of the claim tracked on Via: “Pesticide-free”.
Logo/Product examples:

No phosphates

This includes all products with a “no phosphates” attribute/claim.
No phosphates attribute/claim is used in products that have been manufactured/grown without the
use of phosphates. Phosphate is the natural source of phosphorous, an element that provides a
quarter of all the nutrients that plants need for their growth and development. Phosphorous is used
in many products and is an essential ingredient in all fertilisers.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

No polyethylene

This includes all products with “no polyethylene” attribute/claim.
No polyethylene attribute/claim is used in products that have been manufactured without the use of
polyethylene (or polythene). Polyethylene is the most produced plastic/polymer, primarily used for
packaging and it is also one of the most commonly used microplastics in cosmetic products such as
eyeliners, mascara, eye shadows, eyebrow pencils, lipsticks, face powders and foundations, as well
as skin cleansers and skin care products.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

No solvents

This includes all products with a “no solvents” attribute/claim.
No solvents attribute/claim is used in products that have been manufactured without the use of
chemical solvents. Solvents in products can emit substances into the air known as Volatile Organic
Compounds (VOCs) and are used to dissolve or dilute other substances.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

 

No sulphates

This includes all products with a “no sulphates” attribute/claim.
No sulphates attribute/claim is used in products that have been manufactured without the use of
sulphates. Sulphate is a salt that forms when sulphuric acid reacts with another chemical. It is a
broader term for synthetic sulphate-based chemicals, such as sodium lauryl sulphate (SLS) and
sodium laureth sulphate (SLES). These compounds are produced from petroleum and plant sources
such as coconut and palm oil. They are mostly used in cleaning and personal care products.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

No surfactants

This includes all products with a “no surfactants” attribute/claim.
No surfactants attribute/claim is used in products that have been manufactured without the use of
surfactants. Surfactants are compounds that decrease the surface tension (or interfacial tension)
between two liquids, between a gas and a liquid, or between a liquid and a solid. Surfactants may
act as detergents, wetting agents, emulsifiers, foaming agents or dispersants. In the dyeing of
textiles, surfactants help the dye penetrate the fabric evenly. They are used to disperse aqueous
suspensions of insoluble dyes and perfumes.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

 

US EPA safer choice

This includes all products with a “US EPA Safer Choice” attribute/claim.
The US EPA Safer Choice attribute/claim is a certification used in products that meet the Safer
Choice Standard, formerly known as DfE's Standard for Safer Products (or the "DfE Standard"). US
EPA Safer Choice recognition does not constitute endorsement of the products.
US EPA Safer Choice is a voluntary certification that ensures products are made with safer chemical
ingredients, without sacrificing quality or performance. Every chemical ingredient used in a product
is thoroughly tested by the US Environmental Protection Agency (EPA) to ensure it is neither toxic to
people’s health nor the environment. In addition to being a third-party certification, US EPA Safer
Choice is also recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Sustainable packaging (11 attributes)

This group of attributes relates to products with labels claiming the use of attributes/claims related
to sustainable packaging.

 

Biodegradable (packaging)

This includes all attributes/claims that relate to” biodegradable packaging” materials. Biodegradable refers to the ability of materials to break down and return to nature. For packaging
products or materials to qualify as biodegradable, they must completely break down and decompose
into natural elements within a short time after disposal - typically a year or less.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Can be recycled

This includes all products with a “can be recycled” attribute/claim.
Can be recycled applies to any materials used in the packaging of a product that technically can be
recycled (even if the local authority does not have the facilities to do so and they have to find
someone or send the packaging away to be recycled). For example, all paper-based packaging
products such as cardboard boxes, cardboard tubes, paper tape and paper void fill, can be recycled,
even if they are used in combination with each other. Some plastics are also recyclable, but this
depends on the type of plastic and how clean it is. Plastic water bottles have the highest recycling
rate because they are clean, and usually made from clear plastic (PTFE).
Synonyms of the claim tracked on Via: "Recyclable", "recycle" and "can recycle".
Logo/Product examples:

 

Compostable

This includes all attributes/claims that relate to “compostable” packaging materials.
Compostable attribute/claim is used in products with packaging made from organic matter and
which can biodegrade into compost (organic soil) under specific conditions and within a defined time
period. There are two major types of composting, home composting and industrial composting.
Home composting occurs at a much lower temperature and over a longer time than industrial
composting which requires a highly controlled setting with specific temperatures and conditions.
Compostable materials are similar to biodegradable materials, in that they both break down into
smaller pieces by natural processes that are assimilated into the natural environment. However,
while all compostable items are biodegradable, not all biodegradable products are compostable.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

 

Efficient/ optimised packaging

This includes all products with “efficient/optimised packaging” and/ or “compact by design”
attributes/claims.

Efficient/ Optimised Packaging attribute/claim is used in products to indicate a holistic effort to
enhance cost-effectiveness and promote sustainability through intelligent design that minimizes
resource usage while maintaining product protection and integrity.

Compact by Design attribute/claim is used in products that have less air, water, or packaging peruse,
which reduces the carbon footprint of shipping. It is a sustainability certification created by Amazon
to identify products that have best-in-class “unit efficiency” that takes into consideration the
amount of packaging used, less air in the container to reduce the amount of packaging required,
more efficient shapes to deliver the same amount of product while minimizing cubic inches, lighter
weight packaging, waterless technology and concentrated products that can be diluted by the
consumer prior to use.

Synonyms of the claim tracked on Via: “reduced packaging”, “less packaging”, “minimal packaging”,
“compact packaging”, “reduced material packaging”, “efficient packaging”, “resource-saving
packaging”, “space-saving packaging”, “minimized packaging”, “smaller packaging” and “optimised
packaging”.
Logo/Product examples:

From recycled materials

This includes all products with a “from recycled materials” attribute/claim.
From recycled materials attribute/claim is used in products that contain recycled content. Some
countries have mandatory recycled content targets for plastic packaging.
Using recycled materials for packaging has many significant environmental advantages such as
reducing energy consumption and extraction of finite resources.
Synonyms of the claim tracked on Via: “Recycled”, “pcr” and “post-consumer recycled”.
Logo/Product examples:

From sustainable sources (packaging)

This includes all products with a “from sustainable sources (packaging)” attribute/claim.
From sustainable sources (packaging) attribute/claim is used in products whose packaging is made
from materials that have been sourced and produced sustainably, with minimal environmental
impact and footprint.
Synonyms of the claim tracked on Via: "Sustainably produced", "sustainable production",
"sustainable sources", "renewed sources", "renewable sources" and "sustainably sourced".
Logo/Product examples:

 

FSC (forest stewardship council)

This includes all products with an “FSC (Forest Stewardship Council)” attribute/claim.
FSC (Forest Stewardship Council) attribute/claim is a certification used in products made with
materials from responsibly managed, FSC-certified forests.
The Forest Stewardship Council (FSC) is an international non-profit organisation established in 1993
to promote responsible management of the world’s forests. The “Checkmark and Tree” logo, the
name “Forest Stewardship Council” and the initials “FSC” are trademarks owned by Forest
Stewardship Council A.C. FSC N003392. In addition to being a third-party certification, FSC is also
recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Plastic free packaging

This includes all products with a “plastic free packaging” attribute/claim.
Plastic free packaging attribute/claim is used in products that do not contain plastic.
Synonyms of the claim tracked on Via: "Zero plastic", "no plastics", "free from plastic", "no plastic",
"free of plastic", "plastic free" and "without plastic".
Logo/Product examples:

 

Recycled PET

This includes all products with a “recycled PET” attribute/claim.
Recycled PET attribute/claim is used in products whose packaging contains recycled PET content,
often abbreviated as “rPET”.
PET (also abbreviated PETE) is short for polyethylene terephthalate, the chemical name for
polyester. PET is a clear, strong and lightweight plastic that is widely used for packaging foods and
beverages, especially convenience-sized soft drinks, juices and water. PET is the most recycled
plastic in the world today.
Synonyms of the claim tracked on Via: “rpet”, recycled pete", "recycled polyethylene terephthalate",
"recycled pet", "pcr pet" and "post consumer recycled pet".
Logo/Product examples:

Refill

This includes all products with a “refill” attribute/claim.

Refill attribute/claim is used in products designed to be replenished rather than repurchased in full. These products are typically part of a system that includes a reusable container and separate refill units, helping to reduce packaging waste and resource use. Refill formats may include concentrates, cartridges, pouches, or tablets, and they are commonly used in categories such as cleaning supplies, personal care, and household products.

Synonyms of the claim include: "refill pack", "refillable", "refill option", and "replenishable".

Logo/Product examples:

TerraCycle

This includes all products with a “TerraCycle” attribute/claim.

TerraCycle attribute/claim is used in products where the packaging is no longer waste and can be
collected and sent (postage paid) to TerraCycle.
TerraCycle is a private US-based recycling company that runs a volunteer-based recycling platform to
collect hard-to-recycle waste into raw materials to be used in new products.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Widely recycled

This includes all products with a “widely recycled” attribute/claim.
Widely recycled attribute/claim is used in products whose packaging is collected by a large number
of local authorities. For example, in the UK, 75% or more of local authorities collect plastic bottles.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Sustainable sourcing (13 attributes)

This group of attributes refers to certifications and attributes/claims used in products that integrate
social, ethical and environmental performance factors into the process of selecting suppliers.

B Corp
This includes all products with a “B Corp” attribute/claim.
B Corp attribute/claim is a certification used in products to showcase that the business is meeting
high standards of verified performance, accountability and transparency on factors ranging from
employee benefits and charitable giving to supply chain practices and input materials. Any for-profit
entity can be a B Corp provided it is certified by B Lab, the non-profit that oversees certification, and
pays the applicable membership fee.
Synonyms of the claim tracked on Via: “B Corporation”.
Logo/Product examples:

 

Fair for Life

This includes all products with a “Fair for Life” attribute/claim.
Fair for Life attribute/claim is a certification used in products that are fair trade in agriculture,
manufacturing and trade, ensuring responsible supply chains and fair prices.
Fair for Life certifies for fairtrade and more socially and environmentally responsible supply chains. It
was created in 2006 by Switzerland-based Bio-Foundation in cooperation with IMO Group, then
taken over by Ecocert Group in 2014 to meet a specific demand from organic farming stakeholders.
Today, Fair for Life brings together a community of more than 700 certified companies and
organisations in over 70 countries. In addition to being a third-party certification, Fair for Life is
recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Fairtrade

This includes all products with a “Fairtrade” attribute/claim.
Fairtrade attribute/claim is a certification used in products that are produced in line with ethical and
environmental standards, including supporting farmers to tackle climate change challenges.
Fairtrade is a system of certification that aims to ensure a set of standards are met in the production
and supply of a product or ingredient. A product with the Fairtrade logo and claim means producers
and businesses have met internationally agreed standards that have been independently certified.
Farmers and workers have a strong voice at every level of Fairtrade, from how they invest in and run
their local organisations to having an equal say in Fairtrade’s global decision-making. In addition to
being a third-party certification, Fairtrade is recognised in Amazon’s Climate Pledge Friendly
programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Fair trade USA

This includes all products with a “fair trade usa” attribute/claim.

Fair Trade USA attribute/ claim is used in products that are made according to standards that promote safety, sustainability, and empowerment in the workplace.

Founded in 1998, Fair Trade USA is a nonprofit, third-party certifier of fair trade products in North America. Fair Trade USA believes that all farmers and workers should have the opportunity to participate in the fair trade system, including workers employed by larger farms and farmers that are not part of organised cooperatives. Fair Trade USA applies to more than 30 product categories, including dairy, quinoa, fresh produce, apparel, home goods, and seafood.

In addition to being a certified third-party certification, Fair Trade USA is recognised in Amazon’s Climate Pledge Friendly programme.

Synonyms of the claim tracked on Via: None.
Logo/Product examples:

From sustainable sources (product)

This includes all products with a “from sustainable sources (product)” attribute/claim.
From sustainable sources (product) attribute/claim is used in products that are made from
materials/ingredients that have been sourced, farmed or produced sustainably, with minimal
environmental impact and footprint. Products with a from sustainable sources (product) claim
guarantee that the environmental and social impact of their production was taken into account.

Synonyms of the claim tracked on Via: "Renewed sources", "grown sustainably", "sustainably
sourced", "renewable sources", "sustainable ingredients", "sustainable sources", "sustainably
produced" and "sustainable production".
Logo/Product examples:

Organic

This includes all products with a general “organic” attribute/claim as well as ten prominent thirdparty certified organic attributes/claims. These ten certifications are: “associazione italiana
agricoltura biologica”, “regenerative organic certified”, “eu organic”, “soil association”, “global
organic textile standard”, “udsa organic”, “nature”, “bioland”, “naturland” and
“biodynamic/demeter”.
Each of these certifications and claims will be reviewed individually below, providing detailed
definitions and examples of their respective logos and certified products.

 

Organic

Organic attribute/claim is used in products that are made with organic agricultural ingredients
without using artificial chemicals in the growing or raising of plants and animals used in the farming
and production.
Synonyms of the claim tracked on Via: "Bio", "organics", "biological", "bios", "biologicals" and
"biologically".
Logo/Product examples:

Associazione italiana agricoltura biologica

This includes all products with an “Associazione Italiana Agricoltura Biologica” attribute/claim.
Associazione Italiana Agricoltura Biologica attribute/claim is a certification used in organic products
made by Italian companies, without the use of chemical pesticides. The Italian Association for
Organic Farming (AIAB) is the non-profit organisation that certifies organic products in a broad range
of categories such as food, cosmetics, detergents, etc.
In addition to being a third-party certification, Associazione Italiana Agricoltura Biologica is
recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Biodynamic/demeter

This includes all products with a “biodynamic/demeter” attribute/claim.
Biodynamic attribute/claim is used in products that follow biodynamic agriculture, a system of
farming that follows a sustainable, holistic approach which uses only organic, usually, locally sourced
materials for fertilising and soil conditioning, views the farm as a closed, diversified ecosystem and
often bases farming activities on lunar cycles.
Demeter attribute/claim is a biodynamic certification used in products that have been grown
biodynamically following demeter produce and approved processes.
Synonyms of the claim tracked on Via: "Demeter" and “biodynamic".
Logo/Product examples:

Bioland

This includes all products with a “bioland” attribute/claim.
Bioland attribute/claim represents strict standards for animal welfare, biodiversity and climatefriendly agriculture. Farmers and market partners signed under the Bioland label deliver organic
food from sustainable ecological agriculture. In addition to being a certified third-party certification,
Bioland is recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

EU organic

This includes all products with an “EU Organic” attribute/claim.
EU Organic attribute/claim is a European certification used in products that have been certified as
organic by an authorised certification body approved by the competent authorities to attest their
compliance to the EU’s organic regulation on how they must be produced, processed, transported
and stored. EU Organic certified products have zero or minimal chemical pesticides or fertilisers,
support animal welfare and non-genetically modified standards.
The European Union’s organic logo gives a coherent visual identity to organic products produced in
the EU. This makes it easier for consumers to identify organic products and helps farmers to market
them across the entire EU. The logo can only be used on products when they contain at least 95%
organic ingredients and additionally, respect further strict conditions for the remaining 5%. The
same ingredient cannot be present in organic and non-organic form. Next to the EU Organic logo, a
code number of the control body must be displayed as well as the place where the agricultural raw
materials composing the product have been farmed.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Global organic textile standard

This includes all products with a “Global Organic Textile Standard” attribute/claim.
Global Organic Textile Standard attribute/claim is a certification used in products that are produced
with organic fibres that meet strict ecological and social criteria.
Global Organic Textile (GOT) Standard certifies each step of the organic textile supply chain. To be
certified, a product must contain at least 95% natural, organic fibres. Certified products are also
prohibited from containing certain chemicals, solvents and heavy metals that are considered toxic.
Organisations must also adhere to social responsibility and fair labour practices, in line with the
International Labour Organization. In addition to being a third-party certification, Global Organic
Textile Standard is recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Natrue

This includes all products with a “Natrue” attribute/claim.
Natrue attribute/claim is a certification used in beauty products that are made up only of 100%
natural, derived-natural and nature-identical substances that meet Natrue’s criteria to be considered
nature-identical.
Founded in 2007, Natrue is an international, non-profit association committed to promoting natural
and organic cosmetics made with non-genetically modified natural and derived-natural substances.
Natrue certified cosmetics are made from naturally sourced ingredients. In addition to being a thirdparty certification, Natrue is recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

 

Naturland

This includes all products with a “naturland” attribute/claim.
Naturland attribute/claim is a certification used in organic products. The claim further relates to
animal welfare, the protection of ecosystems and fair working conditions throughout the entire
value chain. Additionally, the Naturland Wild Fish standard for sustainable fisheries has been in place
since 2007.

 

Regenerative organic certified

This includes all products with a “Regenerative Organic Certified” attribute/claim.
Regenerative Organic Certified attribute/claim is a certification used in food, textiles and personal
care ingredients that meet standards for soil health and land management, animal welfare and social
fairness.
Regenerative Organic Certified (ROC) is a certification established in 2017 by a group of farmers,
business leaders and experts in soil health, animal welfare and social fairness collectively called the
Regenerative Organic Alliance (ROA). In addition to being a third-party certification, Regenerative
Organic Certified is recognised in Amazon’s Climate Pledge Friendly programme.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Soil association

This includes all products with a “Soil Association” attribute/claim.
Soil Association attribute/claim is a certification used in organic products that are sourced and
produced to the highest standards of animal welfare, protecting human health and safeguarding the
environment.
The Soil Association is a UK-based registered charity established in 1946 that developed the world’s
first organic standards in the 1960s.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

USDA organic

This includes all products with a “USDA Organic” attribute/claim.
USDA Organic attribute/claim is used in products that are grown and processed according to US
federal guidelines addressing, among many factors, soil quality, animal raising practices, pest and
weed control, and use of additives. Under the USDA Organic guidelines, producers rely on natural
substances and physical, mechanical, or biologically based farming methods to the fullest extent
possible. The USDA Organic certification indicates that products with the logo have 95 percent or
more organic content.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

 

Rainforest alliance

This includes all products with a “Rainforest Alliance” attribute/claim.
Rainforest Alliance attribute/claim is a certification used in a product (or a specified ingredient) that
is produced using methods that support the three pillars of sustainability - social, economic and
environmental.
Rainforest Alliance is an international non-government organisation established in 1987, with a
mission statement “to create a more sustainable world by using social and market forces to protect
nature and improve the lives of farmers and forest communities.” In addition to being a certified
third-party certification, Rainforest Alliance is recognised in Amazon’s Climate Pledge Friendly
programme.
Note that in January 2018, UTZ and Rainforest Alliance merged, forming a single agricultural
sustainability standard addressing environmental and social issues.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Regenerative agriculture

This includes all products with “regenerative agriculture”, “regenerative organic certified”, “crop rotation” and “soil health” attributes/claims.

Regenerative agriculture refers to farming practices that rebuild soil health and biodiversity. By prioritising soil conservation, minimal tilling, and crop rotation, regenerative methods aim to capture carbon from the atmosphere and sequester it in the ground. Products bearing regenerative agriculture claims or certifications signify an eco-friendly approach that improves soil quality while combating climate change.

Regenerative Organic Certified is a third-party certification for food, textiles, and personal care ingredients that meet rigorous standards in three key pillars: soil health and land management, animal welfare, and social fairness. Overseen by the Regenerative Organic Alliance, this certification ensures that products are grown using methods that restore soil vitality, promote biodiversity, and support ethical and equitable treatment of workers and animals.

Crop Rotation attribute/claim refers to the agricultural practice of growing different types of crops in the same area across sequential seasons. This practice enhances soil fertility, disrupts pest and disease cycles, and reduces reliance on chemical fertilisers and pesticides. As part of a regenerative approach, crop rotation contributes to maintaining healthy soil ecosystems and promoting long-term agricultural resilience.

Soil Health attribute/claim is applied to products that support or result from farming practices focused on maintaining or improving the biological, physical, and chemical properties of soil. This includes practices such as cover cropping, organic matter inputs, minimal soil disturbance, and biodiverse planting. Emphasising soil health aligns with regenerative principles by enhancing nutrient cycling, water retention, and carbon sequestration.

Synonyms of the claim tracked on Via: None.
Logo/Product examples:

 

Responsible forestry

This includes all products with a “responsible forestry” attribute/claim.
Responsible forestry attribute/claim is used in products that ensure sustainable and responsible use
of forests and forest products.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Responsible marine sourcing

This includes all products with a “responsible marine sourcing” attribute/claim.
Responsible marine sourcing attributes/claims are used in products that have been sourced with
minimal environmental impact on the marine ecosystem, protecting the fish population, supporting
coastal fishing communities and economies, and ensuring people who depend on fishing can
maintain their livelihoods.
Synonyms of the claim tracked on Via: “Aquaculture Stewardship Council”, “pole line caught”,
“Marine Stewardship Council”, “sustainable fishing”, “sustainably caught”, “responsible fishing”,
“responsibly fished”, “responsible fisheries”, “sustainably fished”, “responsibly caught”, “sustainable
fishing”, “friends of the sea”, “dolphin safe”, “forever fish”, “asc” and “msc”.
Logo/Product examples:

 

Sustainable palm oil

This includes all products with a “sustainable palm oil” attribute/claim.
Sustainable palm oil attribute/claim is used in products that are sourced and produced ensuring
minimal impact on the environment and the communities of the regions in which it is grown.
Responsible Sustainable Palm Oil is the largest and most recognisable standard for sustainable palm
oil created by the non-profit organisation Roundtable on Sustainable Palm Oil (RSPO). Products that
meet the set of strict environmental and social criteria can be Certified Sustainable Palm Oil (CSPO).
Synonyms of the claim tracked on Via: “Roundtable on sustainable palm oil”, “rspo”, “Indonesian
sustainable palm oil”, “certified sustainable palm oil”, “sustainable palm oil”, “Malaysian sustainable
palm oil”, “ispo” and “mspo”.
Logo/Product examples:

 

UTZ certified

This includes all products with a “UTZ Certified” attribute/claim.
UTZ Certified attribute/claim is used in products that are farmed sustainably that are better for the
planet and offer better conditions for farmers and their families, enabling the use of better farming
methods to grow better crops and generate more income.
The UTZ certification programme covers coffee, tea, cocoa, and hazelnut production.
Since 2018, when UTZ and Rainforest Alliance announced a merger, the UTZ certification programme
and the Rainforest Alliance Certified programme have run in parallel. As of 2020, UTZ is part of the

Rainforest Alliance, and a new agricultural standard was developed with the UTZ certification
programme and its corresponding label being gradually being phased out.
Synonyms of the claim tracked on Via: None.
Logo/Product examples:

Woodland trust

This includes all products with a “Woodland Trust” attribute/claim.
Woodland Trust attribute/claim is used in products that promote the conservation of woods and
trees.
The Woodland Trust was established in 1972 and it is the largest woodland conservation charity in
the UK. It is concerned with the creation, protection, and restoration of native woodland heritage.
Businesses can apply and become members. Business members of the charity can engage customers
and staff with the powerful message that they are taking positive action for the environment and
society.
Synonyms of the claim tracked on Via: None.
Logo/Product examples